What Is Corporate Video Production?
Corporate video production is the process of creating professional video content for business purposes. Unlike advertising or broadcast TV, corporate video is designed to communicate with a specific audience, such as employees, customers, investors, or the public, in a targeted and purposeful way.
What Types of Video Count as 'Corporate Video'?
The term 'corporate video' covers a broad range of video content. Some of the most common types include:
- Brand and culture videos: telling the story of who you are and what you stand for.
- Training and onboarding videos: teaching employees procedures, systems, or compliance requirements.
- Internal communications: CEO updates, town halls, change-management announcements.
- Testimonial videos: customers or clients sharing their experience.
- Product and service explainers: showing how something works.
- Event coverage: capturing conferences, launches, and corporate events.
- Investor and stakeholder videos: communicating financial results or strategic direction.
- Recruitment and employer brand content: attracting candidates and showcasing the workplace.
What Does the Production Process Look Like?
A typical corporate video production moves through five stages:
- Brief and discovery: defining the objective, audience, key messages, and budget.
- Pre-production: scripting, scheduling, location or studio booking, crew briefing.
- Production: the shoot day, with a professional camera crew on location or in studio.
- Post-production: editing, colour grading, music, graphics, and revisions.
- Delivery: final files optimised for web, social media, internal platforms, or broadcast.
Who Is Corporate Video For?
Corporate video is used by businesses of every size, from sole traders creating a brand introduction to ASX-listed companies running multi-video communications campaigns. The most common users are organisations that regularly need to communicate with their teams, customers, or stakeholders and want to do so in a way that's more engaging than a PDF or email.
What Makes a Good Corporate Video?
The best corporate videos share a few key characteristics:
- A clear objective: the video does one thing well, rather than trying to say everything.
- Audience clarity: the tone, language, and visuals are tailored to the specific viewer.
- Brevity: most corporate videos work best between 60 seconds and 3 minutes.
- Professional production: clean audio, stable camera, and good lighting are non-negotiable.
- A human element: people on screen create connection and trust.
How Is Corporate Video Different from a TVC or Ad?
A TVC (television commercial) is designed for mass broadcast. It's a paid media placement designed to reach as many people as possible. Corporate video is usually targeted, purposeful, and distributed through owned channels such as your website, intranet, email, and social media. The production values can be similar, but the objective is different.